welcome


In the now infamously syndicated world of sex and the city, we can grin along with Carrie, from the comfort of our own shoebox apartments, as she coyly tells us, “men, I may not know. but shoes, shoes I know.”

I don’t purport necessarily to know about either, but i’ve logged more hours than i’m inclined to admit combing the racks and aisles of new york city’s finer (and not so finer) shopping destinations. so i pass my wisdom along here.

I dedicate this website to all my friends who inspire me to put my best shoe forward (you never know who you’ll bump into on the train) and to my grandmas:

First, to Nana, who in her faint german accent, from behind enormous glasses and slim knitting needles, would teach me about fabrics. “shana madela”, she would say, “what’s good is good.” amen.

And to Grandmom, who would tirelessly visit a store until the price hit what she wanted to pay for it. then, and only then, would she buy. what a day trader she would have made. they arrived on the american shores with all the class and sassiness a girl could only dream of inheriting.