Darling


Despite having lived down the block from this store for three years, I never managed to make it in until recently. It’s slightly precarious position at the corners of West 4th, Horatio and Hudson may perhaps make it less visible. At nighttime, ook for the fans that delicately blow on the mannequins’ dress, giving the illusion of a wind-swept night on Nantucket, and you’ll know exactly where it is. In the daytime, make a visit to this adorable shop whose name suits it aptly. The main floor of the store smells deliriously delicious and the recent summer sale rack was entirely affordable. Check out their fun jewelry as well.

But the real fun is downstairs where racks and racks of dresses fill the perimeter of the room while inviting antique chairs cozy up the center. It’s really lovely actually and the dresses vary from fun cocktail finds to more subdued work pieces. They carry some great stuff from designers like Magsy London and Fray and the staff is more than happy to offer opinions and assistance.


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